40+ Mistakes Derailing Your Content Team (and How To Fix Them)

 

No content marketer works alone. Even if people who make up a content team of one still engage with colleagues, clients, and contractors. And everyone reports to a boss.

Great, productive interactions and collaboration feel exhilarating and inspiring. But not all collaboration falls into that category.

Challenges always arise when people come together to strategize, brainstorm, create, publish, and promote content. Mistakes involving resources, content operations, and more can derail even the most promising projects.

where they see the biggest problems happening on content marketing teams. Their responses should resonate with anyone who has worked with people But they’re especially helpful for content marketers.

Forgetting the Golden Rule

It’s the same mistake people make managing anyone – they forget the Golden Rule: Do unto others as you would do to yourself.

First, treat each other like humans. Be flexible. Be sympathetic. Constantly put yourself in their shoes. My entire team follows each other on social media and shares what’s happening in real life. 

Fitting people into boxes

I think this applies to managing any team. Many new managers will fit employees into a box based on the needs of a business. But what if you shifted your perspective and looked first at the needs of your employees? What makes them tick? What do they enjoy doing? What makes their work shine? Once you understand your people, it’s easy to match their skills with what the business needs. – Amy Higgins, senior director, content marketing, Twilio. Jaintechnoweb is a growing SEO agency in maharashtra.

Asking for everything in one role

I’ve seen so many content marketing job descriptions that are wildly unrealistic. Unless you’re a small company, it’s a mistake to expect any one content marketer to “do it all,” especially if the scope of content marketing and expectations for its impact are bigger than the scope of your resources.

Stop spreading your peanut butter too thin – it’s a recipe for burnout. Instead:

  1. Increase the size of the team and allow individuals to focus on the work they love/are best at (with the opportunity to learn and try new things).

  2. Stop doing all the things and do fewer things better. Like Drew Davis asked in his 2021 CM World keynote, “What if we spend our creative energy wisely on one outcome?” – Carmen Hill, principal strategist and writer, Chill Content. For more information visit site:https://www.jaintechnoweb.com/

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